Meet Your Advisor


David Latch

David Latch, CFP® is licensed as an Investment Representative Adviser and an independent life and health insurance broker.  He is the founder and president of Frederick Financial Group, LLC.  

Frederick Financial Group is an independent, full service financial planning agency located on Thomas Johnson Drive.  We offer financial, tax and estate planning assistance.

David grew up in King of Prussia, PA – a suburb located northwest of Philadelphia.  David wanted to explore the world so in 1977, he enlisted in the US Army.  After serving 7 years as an enlisted soldier, David decided to make a career out of his military service.  He temporarily left the service in 1984 to return to college.  Upon graduation, he was commissioned as a 2nd Lieutenant.  During his first assignment at Fort Knox, Kentucky, David struck gold when he met his future wife – Janice.  He attended a variety of military schools to develop advanced skills as a leader, analyzer and problem solver.  In December 1999, after over 20 years of service, David retired from the Army.  

David saw a need for his highly detailed planning and problem solving skills in the financial services arena.  In 2000, he opened his own business as an independent insurance broker.  Subsequently, David earned his securities license as an IAR and is now registered both as an independent IAR and insurance broker. As an independent, David has access to virtually all of today’s financial planning options, strategies and products; not just a favored few.  As a fiduciary, he is also legally obligated to act only in his clients’ best interests.  

David maintains his proficiency with retirement accounts by attending semi-annual workshops as a Master Elite Advisor with Ed Slott & Company, Inc.

David’s passion is crafting financial plans clients can follow as a blueprint to achieve their investment and retirement goals.  These plans combine security, income, tax efficiency, growth and flexibility into a comprehensive tailor-made retirement strategy. 

David has been recognized multiple times as Frederick’s Person of the Year by the National Association of Insurance and Financial Advisors (NAIFA). He has appeared on local television programs Young at Heart and Contemporary Retirement, as well as a variety of radio programs. He has spoken on the topics of retirement planning and wealth preservation before hundreds of local retirees. His articles have been published in numerous publications, including The Frederick News Post, The Guide to Retirement Living Magazine, et al.

David lives in Frederick, Maryland with his wife Janice and daughter Sarah.  He is very active in his community sponsoring local charitable events and with the Frederick chapter of The Knights of Columbus.   


David is a member of these respected organizations:

  • Ed Slott’s Master Elite IRA Advisor Group  
  • The Financial Planning Association  
  • The National Ethics Association  
  • The Frederick County Professional Advisors Council
  • The American Legion